Privacy Policy
Last updated: September 2026
This Privacy Policy explains how Tracey Shaw Photography collects, uses, stores and protects your personal information when you contact me, make a booking, use my photography services or visit my website. I respect your privacy and am committed to handling your personal information responsibly and in accordance with applicable UK data protection and privacy laws.
1. WHO AM I?
Tracey Shaw Photography is a photography business operated by Tracey Shaw, as a sole trader. I am the data controller responsible for your personal information.
Email: hello@traceyshaw.co.uk | Website: traceyshaw.co.uk
If you have any questions about how your personal information is used, please contact me at hello@traceyshaw.co.uk.
2. WHAT INFORMATION DO I COLLECT?
I may collect personal information that you provide when making an enquiry, booking a photography session, using my services or communicating with me.
This may include:
Personal information ; Your name ; Address, where required ; Email address ; Telephone number ; Information about your photography requirements ; Preferred dates and locations ; Names and relevant details of other people taking part in a photography session ; Any other information you choose to provide when communicating with me ; Booking and client information - I may collect information necessary to arrange and provide your photography session, including session details, preferences, questionnaires, agreements and other information relevant to your booking ; Payment information - Payments may be made by bank transfer or through third-party payment providers. Where you make a card payment through a third-party payment provider, your payment details are processed by that provider. I do not normally have access to or store your full debit or credit card details ; Photographs - As part of providing my photography services, I create photographs of you and other people participating in a session. Where an individual can be identified from a photograph, the photograph may constitute personal data. Photographs may be provided to you in digital format and, where applicable, in printed form.
3. HOW DO I USE YOUR PERSONAL INFORMATION?
I use your personal information for the following purposes:
To respond to enquiries and provide information about my photography services ; To arrange and manage bookings ; To communicate with you before, during and after your photography session ; To provide the photography services you have requested ; To create, edit and deliver your photographs ; To provide access to your private online gallery ; To process payments and provide invoices or receipts ; To maintain appropriate business and financial records ; To deal with enquiries, complaints or disputes ; To comply with legal and accounting requirements ; To protect my business, clients and property ; To improve my services and website where appropriate ; The lawful basis for processing your information will depend on why I am using it.
Where processing is necessary to provide photography services you have booked, I will generally rely on contract ; Where I am legally required to keep or provide information, I may rely on legal obligation ; Where necessary to operate and manage my photography business, protect my business or deal with enquiries and complaints, I may rely on legitimate interests, provided that my interests are not overridden by your rights and interests ; Where I ask for your permission to use your personal information for a specific purpose, I will rely on consent.
4. USE OF PHOTOGRAPHS FOR MY PORTFOLIO AND MARKETING
The photographs I take are primarily created to provide the photography service you have booked. I may also wish to use selected photographs to showcase my work and promote Tracey Shaw Photography, including:
On my website ; On social media platforms such as Instagram and Facebook ; In photography portfolios ; In promotional materials ; In advertising ; In printed marketing materials.
I will ask for appropriate permission where consent is required before using photographs for these purposes. Permission to use photographs for marketing purposes is separate from the provision of the photography service itself. You may withdraw your consent to future marketing use at any time by contacting me at hello@traceyshaw.co.uk. Withdrawing consent does not affect the lawfulness of any use that took place before your consent was withdrawn.
5. MARKETING COMMUNICATIONS
I may occasionally contact you about my photography services, special offers, events or other information that may be relevant to you. Where consent is required for electronic marketing, I will only send marketing communications where you have provided the appropriate consent. You can unsubscribe or ask me to stop sending marketing communications at any time by contacting hello@traceyshaw.co.uk. You have the right to object to direct marketing at any time.
6. WHO DO I SHARE YOUR INFORMATION WITH?
I may share personal information with trusted third-party service providers where this is necessary to operate my business or provide my photography services.
These may include:
Pixieset – website hosting and online client galleries ; Purelymail – business email services ; Microsoft Outlook – email application ; Payment providers or banks – where necessary to process or record payments ; Professional advisers or accountants – where applicable ; Printers or other specialist suppliers – where required to provide products you have ordered ; HM Revenue & Customs or other authorities – where I am legally required to provide information.
These organisations may process your information on my behalf or as part of providing their own services. I do not sell your personal information to third parties.
7. PAYMENT INFORMATION
Payments made through third-party payment providers are processed by those providers using appropriate security measures. I do not normally directly process or store your full debit or credit card details. Where payments are made by bank transfer, I may retain relevant payment information for accounting, bookkeeping and legal purposes.
8. CLIENT GALLERIES
I use Pixieset to provide private online galleries and deliver photographs to clients. Your gallery may contain photographs of you, your family or other people who participated in your photography session. Gallery access may be protected using passwords, private links or other security features. You should keep your gallery link and password private and avoid sharing them with anyone you do not want to have access to your photographs. Pixieset may process personal information on my behalf in connection with providing its website and gallery services.
9. EMAIL COMMUNICATIONS
I use Purelymail for my business email service. My business email address is: hello@traceyshaw.co.uk
I use Microsoft Outlook to access and manage my business email. Information you send to me by email may include your name, contact details, booking information and any other information contained in your correspondence.
10. DATA TRANSFERS
Some of the third-party services I use may process or store personal information outside the United Kingdom. Where personal information is transferred outside the UK, I will take reasonable steps to ensure that appropriate safeguards are in place in accordance with applicable data protection law. Third-party providers may also have their own privacy policies explaining how they handle international transfers of personal information.
11. HOW LONG DO I KEEP YOUR INFORMATION?
I will only keep your personal information for as long as it is reasonably necessary for the purposes for which it was collected, unless I am legally required or permitted to keep it for longer. Different types of information may be kept for different periods.
For example:
Enquiry information may be retained for as long as reasonably necessary to deal with your enquiry and any resulting communication. Client and booking information may be retained for as long as reasonably necessary to manage your booking and meet legal or business requirements. Financial and tax records will be retained for the period required by applicable tax and accounting requirements. Photographs may be retained for a reasonable period after your session to allow for gallery access, re-downloads, backups and business administration. Photographs used for portfolio or marketing purposes may be retained for as long as they remain relevant to my business, where appropriate permission has been provided. Marketing information will be retained until you unsubscribe or it is no longer reasonably necessary. I will periodically review the information I hold and securely delete or dispose of information that is no longer required.
12. HOW I PROTECT YOUR INFORMATION
I take reasonable steps to protect your personal information against accidental loss, unauthorised access, alteration, disclosure or destruction. These measures include using password-protected accounts, secure online services, private client galleries and appropriate access controls. However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.
13. COOKIES
My website may use cookies and similar technologies. Some cookies may be necessary for the website to function correctly. Other cookies, such as analytics or marketing cookies, may require your consent. Where applicable, information about the cookies used on my website and how you can manage them will be provided through my website's cookie settings or cookie notice.
14. YOUR DATA PROTECTION RIGHTS
Depending on the circumstances, you may have the following rights under applicable data protection law:
Right of access - You can ask for confirmation of whether I hold personal information about you and request a copy of that information.
Right to rectification - You can ask me to correct inaccurate or incomplete personal information.
Right to erasure - In certain circumstances, you can ask me to delete your personal information.
Right to restrict processing - In certain circumstances, you can ask me to restrict how your personal information is used.
Right to data portability - In certain circumstances, you can ask to receive personal information you have provided to me in a structured, commonly used and machine-readable format.
Right to object - You can object to certain types of processing, including direct marketing.
Right to withdraw consent - Where I rely on your consent to process personal information, you can withdraw that consent at any time.
Some of these rights are subject to conditions and exemptions under data protection law.
If you wish to exercise any of these rights, please contact me at:
I may need to request additional information to verify your identity before responding to your request.
15. CHILDREN'S INFORMATION
Some of my photography services involve children. Where information about a child is collected as part of a photography booking, I will generally obtain the information from the parent, guardian or other person arranging the session. I take particular care when handling children's personal information and photographs. I will not use photographs of children for portfolio, social media or promotional purposes where appropriate permission has not been obtained.
16. LINKS TO OTHER WEBSITES
My website may contain links to third-party websites or social media platforms. I am not responsible for the privacy practices, content or security of those websites. I recommend reviewing the privacy policy of any third-party website you visit.
17. CHANGES TO THIS PRIVACY POLICY
I may update this Privacy Policy from time to time to reflect changes to my business, the services I use or applicable data protection requirements.
The most recent version will always be available on my website.
18. COMPLAINTS
If you have any concerns about how I have handled your personal information, please contact me first at: hello@traceyshaw.co.uk
I will do my best to resolve your concern. You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent authority responsible for upholding information rights. You can find information about making a complaint on the ICO website: Information Commissioner's Office – Make a complaint
19. CONTACT
If you have any questions, comments or requests about this Privacy Policy or the way I handle your personal information, please contact:
Tracey Shaw Photography | Tracey Shaw |Email: hello@traceyshaw.co.uk |Website: traceyshaw.co.uk
Cookie Policy
Last updated: September 2026
1. What are cookies?
Cookies are small text files that are placed on your computer, tablet or mobile phone when you visit a website. They help websites work properly, remember preferences and understand how visitors use the site.
This Cookie Policy explains how cookies may be used on the Tracey Shaw Photography website.
2. Who I am
The website is operated by Tracey Shaw Photography, a sole trader business operated by Tracey Shaw.
Email: hello@traceyshaw.co.uk
Website: traceyshaw.co.uk
3. How I use cookies
I may use cookies and similar technologies to:
make the website function correctly; remember certain preferences; improve the performance and security of the website; understand how visitors use the website; improve the content and user experience of the website. Some cookies may be placed by third-party services used to provide features on the website.
4. Types of cookies
Essential cookies - These cookies are necessary for the website to function properly. They may be used for things such as security, navigation, page functionality and remembering essential settings. Because these cookies are necessary for the operation of the website, they generally cannot be switched off through the website.
Analytics and performance cookies - Where analytics tools are used, these cookies help me understand how visitors use the website, for example which pages are visited and how visitors navigate the site. This information helps me improve my website and services. Analytics cookies will only be used where appropriate consent is required.
Third-party cookies
Some features or services on the website may be provided by third parties. These services may place their own cookies or similar technologies on your device.
For example, my website and client gallery services are provided through Pixieset, which may use cookies that are necessary for its services to operate.
Third-party providers are responsible for their own cookies and privacy practices.
5. Managing cookies
You can control or delete cookies through your browser settings. Most browsers allow you to block cookies, delete existing cookies or receive a warning before a cookie is placed. Please be aware that blocking some cookies may affect how the website functions. If the website provides a cookie consent or preference tool, you can also use this to manage non-essential cookies.
6. Changes to this Cookie Policy
I may update this Cookie Policy from time to time if the website, services or cookies I use change. Any updates will be published on this page and the date at the top of the policy will be updated.
7. Contact
If you have any questions about this Cookie Policy or how cookies are used on my website, please contact me:
Tracey Shaw Photography | Email: hello@traceyshaw.co.uk